Netflix
Troll 2
“The Trolls Are Coming”
SOCIAL PAID ADS CAMPAIGN
Netflix × Meta × Artzmen Creative
DISCIPLINE
Social skit production
Creator collaboration
Creator collaboration
YEAR
2025
MARKET
Nordics
PLACEMENTS
Meta · TikTok · Snapchat
CLIENT
Netflix
PARTNER
Meta
WHAT WE DID
Talent & Casting
Location Scouting
Creative Direction
Sound Design
Location Scouting
Creative Direction
Sound Design
For the Nordic launch of Troll 2, Netflix and Meta set out to create something entirely new: social-first storytelling that felt original, playful, and perfectly aligned with the world of the film.
THE BRIEF
Promote Troll 2 with social-native creative that could win attention across Instagram, TikTok and Snapchat, without feeling like traditional advertising.
OUR APPROACH
Lead the production end to end, from talent and locations to creative execution and creator collaboration, with every detail faithful to Netflix’s brand and the film’s tone.
SOCIAL-NATIVECINEMATIC IPNORDIC TONESOUND-LED
01THE REELS
THE TROLLS ARE COMING · CUT 01
THE TROLLS ARE COMING · CUT 02
STINE · NORWAY CREATOR SKIT
Some Highlights from The Campaign
IMPRESSIONS
8.5M
Over a one-month run
META
+55%
Above the platform benchmark
TIKTOK
+103%
Above the platform benchmark
SNAPCHAT
+200%
Above the platform benchmark
01OUR ROLE
We ran the production from start to finish:
01Talent sourcing, casting and location scouting
02Script interpretation and social-first creative direction
03UGC concepting, production and platform-first editing
04Final delivery on time, to Netflix’s brand guidelines
We acted as the central hub, ensuring every piece fit together seamlessly.
02CREATIVE DIRECTION
Two friends, dressed in oversized puffer jackets resembling trolls, arrive unexpectedly to surprise their friends.
The tone had to feel:
01Playful
02Slightly mysterious
03Social-native
04True to the Troll universe
Humour grounded in an authentic Nordic atmosphere, built for Meta’s algorithmic performance, with a strong hook up front and a clear call to action.
03COLLABORATION
Netflix, Meta and Artzmen Creative worked as one team:
01A Norwegian creator recruited for a complementary skit
02Briefing, brand alignment and full creative supervision
03A structured approval pipeline across all three teams
04Netflix-level execution on every deliverable
A clear example of cinematic IP meeting social storytelling at scale.
04EXECUTION
Through the production we made sure that:
01Locations matched the mood and tone of the film’s world
02Sound design layered footsteps, doorbells and monster audio over Netflix’s original Troll music
03Performances felt natural and engaging
04Deliverables were finalised within the expected timeline
A visually cohesive, unmistakably Troll-inspired world in a social-first format.
Some L🤎ve Letters from our partners
Netflix
“These assets quickly became some of the overall top performers across Meta, TikTok and Snapchat, and became one of the best campaigns of the year. What a great way to close out the year.”
Client
CLIENT
Netflix
PARTNER
Meta
CREATIVE & PRODUCTION
Artzmen Creative
YEAR
2025