Waldorf Astoria Helsinki
A New Era of
Nordic Luxury
SOCIAL MEDIA MANAGEMENT & CREATIVE CONTENT PRODUCTION
The Hotel Maria × Waldorf Astoria × Artzmen Creative
DISCIPLINE
Social media management
Content production
Content production
YEAR
Since 2025
MARKET
Finland
PLACEMENTS
Instagram · TikTok
CLIENT
The Hotel Maria
PARTNER
Waldorf Astoria (Hilton)
WHAT WE DID
Social Media Management
Content Production
Creative Direction
Always-On Strategy
Content Production
Creative Direction
Always-On Strategy
The Hotel Maria has redefined Nordic luxury from the heart of Helsinki, and this year entered a new chapter as the first Waldorf Astoria branded hotel in the Nordics.
THE BRIEF
Support the transition to Waldorf Astoria and strengthen the hotel’s digital presence through strategic social media management and high-end content production.
OUR APPROACH
Translate The Hotel Maria’s world of quiet luxury into a world-class digital experience, managed end to end and always on.
QUIET LUXURYCALM · WARM · TIMELESSSLOW, ELEGANT MOTIONALWAYS-ON
01SUITES & ROOMS
SIGNATURE SUITE
DELUXE ROOM
JUNIOR TERRACE SUITE
PREMIER LOFT SPA SUITE
02DINING & BAR
BREAKFAST AT MARIA
LUNCH À LA CARTE
BAR MARIA
BAR & LOUNGE
03SEASONS OF HELSINKI
SPRING IN HELSINKI
EASTER AT THE MARIA
MAY DAY CELEBRATION
SUMMER OFFER
04MOMENTS & EDITORIAL
MOTHER’S DAY
HELSINKI DAY
CONDÉ NAST · READERS’ CHOICE
MARYAM RAZAVI × KULMALA
Eight Months of Working Together
ORGANIC VIEWS
864K
At zero media spend
GROWTH
+10%
Month by month
OTA COMMISSIONS SAVED
€56K
OTA commissions avoided by 324 bookings coming direct
RETURN ON CONTENT
6.9×
Revenue over fee, the ROAS equivalent
The return is built on the 864,000 organic views actually delivered, run through published luxury-hotel benchmarks. Revenue was not tracked during the engagement, so it is benchmark-derived, not measured.
01OUR ROLE
Our partnership covered the full spectrum of their social media ecosystem:
01End-to-end social media management
02Full content production: hotel, restaurants, suites and events
03Creative and art direction for every social campaign
04Monthly and yearly content planning, always on
Our goal: to translate The Hotel Maria’s world of quiet luxury into a world-class digital experience.
02CREATIVE DIRECTION
The direction embraced the core pillars of Nordic luxury.
Our content focused on:
01Soft, refined lighting and architectural detail
02Textures, materials and the atmosphere of each space
03Slow, elegant movement
04Lifestyle moments that reflect the Waldorf Astoria philosophy
Every piece was designed to evoke emotion: a feeling, not just an impression.
03COLLABORATION
Our partnership with The Hotel Maria and the Waldorf Astoria team was built on:
01A visual language aligned with Waldorf Astoria’s global standards
02Close collaboration with the internal marketing and brand teams
03Transparency, creative alignment and strategic vision
04A shared commitment to excellence
Together, we shaped a social presence worthy of one of Europe’s most anticipated luxury hotel launches.
04EXECUTION
Throughout the partnership, Artzmen Creative ensured:
01Consistent luxury-level output across all platforms
02Video-driven formats for Instagram and TikTok, optimised for engagement
03Agile production across departments and locations
04Timely delivery and structured planning
A cohesive, elevated digital presence that mirrors the physical excellence of the property.
Behind the Scenes
Some L🤎ve Letters from our partners
The Hotel Maria
“There were only two companies we were considering for this project and we decided to go with Artzmen Creative, due to their extensive understanding of aesthetics we were looking for and needed.”
Client
The Hotel Maria
“Thank you for your hard work. Without your skills and know-how, we could not have raised the bar and the content standard we were looking to achieve.”
Client
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CLIENT
The Hotel Maria
PARTNER
Waldorf Astoria (Hilton Worldwide)
CREATIVE & PRODUCTION
Artzmen Creative
YEAR
Since 2025