Prisma
Sport Attire for
Every Season
CREATOR-LED SOCIAL CAMPAIGN
SOK × Prisma × Meta × Artzmen Creative
DISCIPLINE
Creator campaign
Production management
Production management
YEAR
2025
MARKET
Finland
PLACEMENTS
Meta ecosystem
CLIENT
SOK / Prisma
PARTNER
Meta
WHAT WE DID
Creator Sourcing
Talent Management
Production Management
Approvals & Compliance
Talent Management
Production Management
Approvals & Compliance
Prisma is one of Finland’s most widely trusted retail chains, known for offering quality, practicality, and everyday value for families and active individuals alike. For this campaign, Prisma sought to highlight its versatile sportswear selection designed for both indoor and outdoor training.
THE BRIEF
Meta partnered with us to support Prisma in creating a creator-driven, social-first campaign that connects authentically with the Finnish audience.
OUR APPROACH
Our role was to ensure the right creators, the right content, and the right execution, built for performance across Meta’s paid ecosystem.
CREATOR-LEDSOCIAL-FIRSTREAL USEMETA-OPTIMISED
01THE REELS
SATU · SHOPPING THE SELECTION
SAANA · IN-STORE, CUT 01
SAANA · FITTING ROOM, CUT 02
SEVERI · PADEL, GEAR FROM PRISMA
Some Highlights from The Campaign
ORGANIC VIEWS
1.42M
1,417,000 views
IMPRESSIONS
2.88M
Total times the ads were served
FACEBOOK
+87%
Above the platform benchmark
INSTAGRAM
+122%
Above the platform benchmark
01OUR ROLE
We led the creator side of the production:
01Sourcing and selecting the right creators
02Matching talent to Prisma’s tone, audience and goals
03Overseeing schedules, deliverables and approvals
04Meeting Prisma’s branding and Meta’s ad guidelines
We were the bridge, keeping everything smooth, organised, and creatively aligned from start to finish.
02CREATIVE DIRECTION
One look, three creators. Every piece was held to the same four standards:
Authenticityreal life, real routines, real people
Brand alignmentone consistent look across every creator
Meta optimisationformats and messaging built for paid performance
Relatabilitythe full journey, from in-store to everyday wear
The result feels natural in the feed and stays true to Prisma’s brand values.
03COLLABORATION
Prisma, Meta and every creator, aligned:
01Transparent communication with all teams
02Fast, organised coordination with all creators
03Smooth approvals and compliant deliverables
04A workflow that respected timelines and campaign goals
This is what creator-led creativity looks like when it meets structured, high-performance execution.
04EXECUTION
Three creators. Three lifestyles, three training routines, three seasonal needs:
01Indoor workouts, outdoor training and everyday movement
02Each creator shopped their own sportswear at Prisma
03Content from real use: relatable, aspirational, true to their audiences
04Every creator delivered on time and on brief
One unified output, built through a structured, premium-level workflow.
Some L🤎ve Letters from our partners
SOK
“Artzmen Creative helped us to find the right creators that fit our brand guidelines and the specific project, and did everything ahead of time even though the project was last minute and on a time crunch.”
Client
Prisma
“All the creators delivered the project exactly how we wanted and on time, thanks to Artzmen Creative’s clear communication and project management.”
Client
Meta
“We loved once again collaborating with Artzmen Creative regarding the Finnish market. Their deep understanding of the culture, social trends and how that can transcend into content is unmatched.”
Partner
1 / 3
CLIENT
SOK / Prisma
PARTNER
Meta
CREATIVE & PRODUCTION
Artzmen Creative
YEAR
2025