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Notes from
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Thinking on taste, craft and the feed. New entries when we have something worth saying.
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How to Build Taste Into a Brand
Taste becomes powerful when it becomes
intentional
The strongest brands make a small number of clear creative decisions, and then hold them everywhere.
BY AADA VEDENOJA · 2 MIN READ · AUGUST 2026
SOCIAL MEDIA
4 MIN READ
A successful social media strategy is not about posting every day or chasing
the latest trend
It is about creating the right content for the right audience, distributing it with intention, and connecting attention to a real business objective.
SOCIAL IDENTITY
3 MIN READ
A strong brand visual identity is more than a logo, colour palette, or collection of
beautiful images
It is a visual system that makes a brand recognisable, memorable, and distinctive across every place people encounter it.