Parkettistudio
Craftsmanship, From
the Ground Up
CONTENT PLANNING, PRODUCTION & SOCIAL MEDIA MANAGEMENT
Parkettistudio × Artzmen Creative
DISCIPLINE
Content planning
Production
Social media management
Production
Social media management
YEAR
2023 · 2024
MARKET
Finland
PLACEMENTS
Instagram · TikTok · Meta ads
CLIENT
Parkettistudio
WHAT WE DID
Content Planning
Creative Direction
Video & Photo Production
Paid Ad Assets
Creative Direction
Video & Photo Production
Paid Ad Assets
Parkettistudio is one of Finland’s fastest-growing parquet companies: a Helsinki specialist in premium wood flooring, from herringbone and chevron installations to full turnkey restorations. Over 1,700 customers, with references from private homes to Aalto University and Tillander.
THE BRIEF
Strengthen Parkettistudio’s digital presence and bring the beauty of their work to the feed.
OUR APPROACH
Modernise the brand’s voice on social media through premium, transformation-driven, visually compelling content.
A WORK OF CRAFTSMANSHIPTRANSFORMATIONPREMIUM INTERIORSREAL WORKSITES
01THE CRAFT
NORDIC FLOORS
OILING & FINISH
HERRINGBONE INSTALLATION
CHOOSING THE FLOOR
02SHOWROOM & CUSTOMER VOICES
THE SHOWROOM
A FULL RENOVATION
LAURA LEPISTÖ
PETRA LASSENIUS
Six Months of Working Together
ORGANIC VIEWS
2.7M
Alongside 4.2M impressions across the period
ACCOUNT GROWTH
450%
Over the first six months
CPA REDUCTION
50%
Halved, on the same ad spend
LANDING PAGE CONVERSIONS
+35%
From 1.7% to 2.3%
01OUR ROLE
We managed Parkettistudio’s content ecosystem end to end:
01Content planning and monthly content calendars
02Creative direction and art direction
03On-site video and photo production at real project locations
04Paid ad assets built for social amplification
Our goal was to help Parkettistudio stand out in a traditional industry, as the modern face of Finnish flooring craftsmanship.
02CREATIVE DIRECTION
Our visual and narrative approach focused on the beauty of wood and the drama of transformation:
01Rich, warm visuals that celebrate wood as a material
02Satisfying close-ups of sanding, oiling, and installation
03Before and after storytelling that shows the full power of the craft
04Real professionals, real worksites, real results
Each piece of content was built to inspire, satisfy, and build trust.
03COLLABORATION
Working alongside the Parkettistudio team, grounded in a shared respect for craft and quality, we created a digital presence that:
01Showcases mastery through transformation
02Inspires through premium interior visuals
03Builds authority through consistency
04Brings a traditional trade confidently into the modern feed
We made every floor feel like a work of craftsmanship, and an investment in the home.
04EXECUTION
Throughout the collaboration, we ensured:
01A streamlined production workflow on active worksites
02High-quality filming in real renovation conditions
03End-to-end management of social publishing
04On-time delivery of all content
The content reinforced Parkettistudio’s positioning as the modern leader of Finnish parquet craftsmanship.
Some L🤎ve Letters from our partners
Parkettistudio
“The marketing video you made has been the best ad so far for Parkettistudio. Lowest CPA all time.”
Eetu · Parkettistudio
Parkettistudio
“By investing into great content we actually lower our CPA by 50%, and with the same ad spend we can get 2x customers. From now on I will highlight to everyone that the creative is the key.”
Eetu · Parkettistudio
Parkettistudio
“The video you made took our landing page conversion rate from 1.7% to 2.3%. So the investment paid itself back in less than a month.”
Eetu · Parkettistudio
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CLIENT
Parkettistudio
CREATIVE & PRODUCTION
Artzmen Creative
YEAR
2023 · 2024