K-SupermarketThe Best Place for
Grocery Shopping
DISCIPLINE
Social campaign
AD creative
AD creative
YEAR
2026
MARKET
Finland
PLACEMENTS
Meta ecosystem
CLIENT
Kesko / K-Supermarket
PARTNER
Meta
WHAT WE DID
Creative Direction
Production
Casting & Talent
Project Management
Production
Casting & Talent
Project Management
Meta asked for social-first creative around K-Supermarket’s weekly offers. Content that performs at scale, without losing the everyday feel.
THE CHALLENGE
Stay intentionally unpolished. High-gloss commercial work underperforms in the feed, so the creative had to feel organic, not advertised.
HOW WE SOLVED IT
Everyday tone, real interactions, fast cuts, directed and cast with precision so it reads native at scroll speed, and still premium.
SOCIAL-NATIVE LOOKFAST CUTSREAL INTERACTIONSVERTICAL FIRST
01THE REELS
WEEKLY OFFER · HERO CUT
IN-STORE · FAST CUT
FAMILY SHOP · UGC STYLE
OFFER CLOSE · PAID CUT
Some Highlights from The Campaign
TOTAL VIEWS
1.6M
Across all delivered cuts
ENGAGEMENTS
41K
Saves, likes and shares
REACH
3.8M
Unique accounts reached
WATCH-THROUGH
68%
Average completion rate
01OUR ROLE
We ran this one end to end:
01Creative direction and concept development
02Casting, talent and location scouting
03Full production and post-production
04Project management and on-time delivery
One accountable team from brief to delivery.
02CREATIVE DIRECTION
The brief was to stay intentionally unpolished: content that feels organic, not advertised.
The creative had to be:
01Social-native in look and pacing
02Cut fast, for scroll speed
03Built on real, everyday interactions
04Vertical first, for Reels and Stories
Directed and cast with precision so it reads native in the feed, and still premium.
03COLLABORATION
Three teams, one brief:
01Fast, clear feedback cycles with Kesko and Meta
02Meta’s paid-campaign best practices met
03K-Supermarket’s everyday feel respected at every step
04Every deliverable landed on time
In the client’s own words: the collaboration could not have gone easier.
04EXECUTION
Unlike a creator campaign, we shot this one ourselves:
01Everyday-real talent, cast to feel like the store’s own shoppers
02A fast, low-footprint shoot day on the shop floor
03Edit, grade and sound built for the feed
04Four vertical cuts delivered for Reels and Stories
The behind-the-scenes strip further down is from our own shoot day.
Behind the Scenes
Some L🤎ve Letters from our partners
Kesko“Artzmen Creative truly exceeded expectations. This was our first time working with them and they delivered on all aspects in talent scouting, location scouting and end-to-end production. Truly a remarkable team.”
Client
K-Supermarket“Our collaboration could not have gone easier. Everything was delivered on time with excellent communication. Highly recommend!”
Client
Meta
“Artzmen Creative delivered the project before the deadline and the whole collaboration went really well. Definitely a team you can count on.”
Partner
1 / 3
CLIENT
Kesko / K-Supermarket
PARTNER
Meta
CREATIVE & PRODUCTION
Artzmen Creative
YEAR
2026